Google’s Double Click platform was orignially founded by Kevin O’Connor and Dwight Merriman in 1996 which was later acquired by Google in March 2008 for US$ 3.1 Billion. Double Click which was formerly listed as DCLK, is digital marketing platform owned by Google that enables startups and advertising agencies to create hyperefficient digital marketing campaigns that can produce exponential growth in conversions charts. This has indeed now become one of the most robust, revolutionary and trailblazing digital advertising technology in the market. In short this platform is a perfect blend for agencies craving for real time Audience Insights, Audience Reach, Advertisement Deliveries, Behavioral and Geographical Targeting, Information Tracking and also to measure which of these data actually is of great importance to them.
Let’s take a look onto the solutions that Google’s Double Click platform provide.
Also known as DCM, is a profound platform for Ad Management and Serving that provides unified insights to advertisers and the agencies in order to help them manage their advertisement programs. It provides a very handy and effecient solution to manage your Ad teams endeavors with the help of minute tracking facility, advertisement serving and reporting facilities. It can help your team target right customers and make conversions chart go up in a quicker and smarter way. Talking more about integrations, DCM can be seamlessly integrated into your Google Analytics 360, Google Tag Manager, Double Clicks Bid Managers and all other Double Clicks solutions such as Double Click Search, Double click studio etc which if used effectively can increase your sales and conversions to different horizon.
As stated in Google Official site for Double Click, DoubleClick Bid Manager or DBM is a next-generation demand-side platform (DSP) from Google. Built on Google’s global infrastructure and fully integrated in DoubleClick Digital Marketing, DoubleClick Bid Manager re-imagines programmatic buying to enable agencies and marketers to buy display media more effectively and efficiently from a single platform across exchanges in real time. Using this solution, you can advertise across all the screens available such as Desktop, Laptop, Mobile, Tablets etc. DBM comes with third party targeting capability with the help of which you can find customers that have or haven’t visited your website but are currently looking for the solutions that your product is providing. Not only this but when integrated with DCM, it can be of real help for your marketing team to track which particular website shows maximum conversions and also which advertisement from the Ad Campaign is getting clicked the most. Google has also made sure that you can anytime check if your marketing techniques or advertisements are reaching to right customers or not by providing you full access to investigate the real time data.
This solution is all about making your search campaign more effective. Currently, there are numerous search engines and you would obviously want your Ads or keywords to be visible on the top of each search page when someone searches for your keywords. This way you can maximize your audience reach and in turn produce greater conversions and sales. Previously, there was a need to manage your your ads and keywords on each of the search engine such us Google, Yahoo, Bing etc. because of which it was real hard tracking which keywords, advertisements or which search engine is generating greater results. With Google’s Double Click search campaign, you can now map your keywords and advertisements on search engines by help of API. Now, when users search for your keywords regardless of which search engine is being used, your website may then appear in each of the engines search page. Reason for writing “MAY” here is that your ads appearing on search engine is totally based on what is your CTR and Bid value compared to other products providing similar solutions. Good thing is, Google also has a solution to this bidding problems that one may face while implementing their Ad search campaign. Double Click search provides users with DS bid strategies which can automatically place a bid depending on the protocols you provide. These protocols takes into factor your ad positions, impressions and number of click on your ads, amount of bid for particular keyword etc. Improve your search campaign now by integrating DS with DCM, DBM and Double Click Ad Exchange.
As defined by Google, DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. DFP offers a complete toolkit to manage your ads for a multi-screen audience. Whenever you create an inventory, in DFP each of those inventories are referred to as Ad Units. These AdUnits are nothing but space where you are going to deliver your ads. The Ad Units now generates tags which are small pieces of codes developed using HTML and JS that are later placed onto your targetted screens. These tags now identify Ad Units with respective inventories and requests ads from DFP for ads to be visible in the DFP space when your targeted audience visit onto your webpage. DFP shows you the total details of the created inventory including which ad was requested into which inventory, the conversion rates from these ads, how many times these ads were clicked and also which source is generating more leads.